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Liam Kelly

Media Student

FMP Experimentation (Test Photos)

nature and decay good

Primrose Hill Park

Screen Shot 2016-06-06 at 14.46.21

The first location I took images from was Primrose Hill Park. It’s very close to where I live so I though this would be a efficient place to collect some test photo’s for my FMP.

 

 

These were the images which I took at Primrose Hill Park,

Here is how I managed to edit these images,

Original photoDoor wide shot.jpg

Photo final outcome  (Photoshop)

Door wide shot (yellow).jpg

With this image, I cropped the original and centred the door in the middle of the frame, giving the door a greater affect. Also in Photoshop I enhance the colour yellow to bring out the highlights on the leafs, and to make the colours soft. Personally I love this image, one of the reasons is that on the left of the door, you can see that the wall is covered in ivy and not the slightest bit of brick showing. But then on the right you cant see any ivy, just brick work. For me this was rear to come by. Even though this is just a test photo, this location is on the top of my list to come back and retake photos here for my major project.


Original Photo                                                          Photoshop Final outcome

Door open.jpgDoor open.(yellow)psb.jpg

With this photo I wanted to leave a sense of unknowing and mystery by just simply opening the door enough so you couldn’t see what was inside.


Photo experimentation

This is just some experimentation in Photoshop with black and white.

The black and white edits where for me just to see what some of my images might look like in black and white. I have always had passion for black and white photography, by looking at my test outcomes I have decided that I will not be using black and white for my FMP.

 


Original Photo                                                          Photoshop final outcome

Spiral.jpgSpiral(photo).jpg

This image is a metaphor to show how nature can fight back. The old ivy branch is twisting and smothering the gate, as if nature is resisting to be imprisoned by this metal gate.  .

Screen Shot

The image on the left is my original photo, I felt that I could make it look sharper and more defined, using Photoshop.

 

By selecting ‘Soft Light’ that is what gave me this realistic outcome.

 

 

 

 


Inside Friends shed
This was the image I took inside the shed, this image has a great affect for the only light available is coming from the window on the right. This is what creates this mysterious highlight on the gate door. I did not touch or move anything whiles I was in there, but I was surprised to see an old lamppost just lying there. My friend who owns the shed had no idea why it was in there. This is one of my locations which I will be using in my final major project, this is just a test image.

 


Abney Park Cemetery

Now I would like to adventure out Screen Shot 2016-05-24 at 12.23.49.pngmore and to find more unique locations to photograph.

One of the locations was Abney Park Cemetery, its well known for its old broken headstones and wildlife.

I looked up some images from google to see what the cemetery looks like. This was one of the photos which I saw, from this I knew this was the location I wanted to explore with my photography.

abney-park-cemetery (1)
https://www.tripadvisor.co.uk/Attraction_Review-g186338-d6560675-Reviews-Abney_Park_Cemetery-London_England.html

 

 

 

The reason this is so perfect for my project is for the way the environment is wild, natural, is over grown and starting to decay.

 

 

 

These are all the images I took when I visited Abney Park Cemetery,

Here is how I edited the photos I took,

Original Photo

In loving _

  • Camera model: Cannon EOS 700D
  • Exposure: 1/60    f/4.0
  • Lens: EF24-105mm
  • Focal length: 105 mm
  • ISO: 400
  • Date: Taken on 20th May 2016

Edited photo

In loving _
For this photo I wanted the cross to stand out from the background, and I did this by shortening the depth of field with the focus on manual. I enhanced  the color green, to give an earthy look and to notice how much greenery there is.

Original photo

IMG_2062

  • Camera model: Cannon EOS 700D
  • Exposure: 1/60     f / 4.0
  • Lens: EF24 – 105 mm
  • Focal length: 24 mm
  • ISO: 400
  • Date:  20th May 2016IMG_2062

For this image I didn’t edit as much, for all I did was turn up the highlights and enhanced the color green a little.

Original photo

IMG_2059

  • Camera model: Cannon EOS 700D
  • Exposure: 1/60     f / 4.0
  • Lens: EF24 – 105 mm
  • Focal length: 24 mm
  • ISO: 400
  • Date: Taken on 20th May 2016

Edited photo (Over exposed)Screen Shot 2016-05-24 at 15.07.33.png

This photo I had to edited quiet a bit, for on one side was too dark. I tried turning up the exposure but it was giving me a too much of an bright image as seen above.

Edited photo

IMG_2059

So instead of turning up the Screen Shot 2016-05-24 at 15.14.06.pngexposure, I turned up the ‘blacks’ in the photo, cancelling out the darker part of the photo. Without getting an over exposed image. The image above is the final outcome for this edit.

 

 

Original photo

IMG_2123

  • Camera model: Cannon EOS 700D
  • Exposure: 1/40    f / 5.6
  • Lens: EF – S10 – 22 mm
  • Focal length: 10 mm
  • ISO: 400
  • Date: 20th May 2016

Edited photo

IMG_2123

I turing up the exposure a little and enhanced the colour green, to give more contrast.

Original photo

IMG_2083

  • Camera model: Cannon EOS 700D
  • Exposure: 1/60    f / 4.0
  • Lens: EF24 – 105 mm
  • Focal length: 67 mm
  • ISO: 400
  • Date: 20th May 2016

Edited photo

IMG_2083
I didn’t have to edit this image that much, I just enhanced the colour green, to make the image stand out a bit more.

Original image 

IMG_2070

  • Camera model: Cannon EOS 700D
  • Exposure: 1/60    f / 4.0
  • Lens: EF – EF24 – 105 mm
  • Focal length: 24 mm
  • ISO: 400
  • Date: 20th May 2016

Edited photo

IMG_2070
For this image I turn up the highlights and the contrast, also enhancing the colors yellow and green. Even though the colors maybe vibrant, personally I think the composition of the headstones are a bit flat, which I can improve on.

 

Original photo

IMG_2084

 

Even though this image is too dark, I know this image is too dark to see any detail, but because I shot in raw, it allows me to have more control of the image when I am editing them.

 

 

  • Camera model: Cannon EOS 700D
  • Exposure: 1/60    f / 4.0
  • Lens: EF – EF24 – 105 mm
  • Focal length: 24 mm
  • ISO: 400
  • Date: 20th May 2016

 

 

 

 

Edited photo

IMG_2084

 

With this image I was able to turn up the exposure, but only by a small bit. Most of this edit was done by me turning down the colour black. Because I shot in raw, my image was still a good quality image even after having to turn up the brightness.

The reason I was able to bring back the exposure on the image without any trouble, is because I shot in RAW instead of JPEG.

 

 

 

 

 

Original photo

IMG_2109

 

 

 

  • Camera model: Cannon EOS 700D
  • Exposure: 1/40    f / 4.0
  • Lens: EF – EF24 – 105 mm
  • Focal length: 28 mm
  • ISO: 800
  • Date: 20th May 2016

 

 

 

 

 

 

 

 

Edited photo

IMG_2109

 

For this edit I turned down the shadows and brought up the highlights, and enhanced the colour green.

 

 

 

 

 

 

 

 

 

 

 

Original photo

IMG_2050

 

 

  • Camera model: Cannon EOS 700D
  • Exposure: 1/60    f / 4.0
  • Lens: EF – EF24 – 105 mm
  • Focal length: 24 mm
  • ISO: 800
  • Date: 20th May 2016

 

 

 

 

 

 

 

 

Edited photo 

IMG_2050-2

 

For this image I added a soft light, and enhanced the colour green.

 

 

 

 

 

 

 

 

 

 

 


Regents Park
Screen Shot 2016-06-06 at 13.49.13.png

Another location I went to photograph was Regents Park, the reason I wanted to go to another park was that I wanted to show something natural which is rotting and falling apart. I don’t want to get too caught up with the cemetery, for my project is about nature and decay, not death. Which I want to keep the idea strong and clear, by having a verity of different objects to support my idea.

Here are the images which I took at Regents Park,

 


Choosing images for FMP

Out of these images I will have to choose 5 which I will use for my FMP.

1)Stick close up

2)Rotten tree

3)V Stick

4)

IMG_2083

5)In loving _

6)

new .JPG

7)

new 1.JPG

8)

Rotten stone

9)

half n half

10)

50mm

These are the ten images which I will have to choose from, for my final 5 images.

A few of these photos are very similar and for my final major project I want every photo to be different, but all tell the same story.

Image 1, 2, and 3 are all close up photos of rotting tree branches. I will now have to choose one of them in which I will use for my FMP. In image 1 and 3 when I enlarged them, they didn’t come out as sharp or focused as I would of liked them to be. Therefore I will be using image 2 to tell the story for the rotten tree branch.

Image 4 and 6 are also very similar, being they are both a headstone covered in the environment. Nothing else in in these two shots are showing, only one headstone which is centred in the middle of both images. I want to show a diverse of different photo’s which means I will need to choose one of theses images for my final 5. In image 6, the way the environment is smothering the headstone is brilliant for the story in which I want to tell. But on the other hand image 4 is more visually amusing for me. This is because of the different layers created by the focus. This almost makes the viewer think the are looking through the leafs for themselves. This is why I am going to use image image 4 instead of image 6.

For image 8 and 10 are the same concept to me, and I will have to choose between the two. Image 8 and 10 both show a close up of a decomposed stone, and its environment. In image 8 you have a very old stone which looks like it has been wearing down for years. The stone is a superb way of showing decay, but for some reason for me the background ruins it for me. The grass and the flowers in the background seem too nurtured and looked after. Which I want the environment to look as messy and uncontrollable as possible. Image 10 is a perfect demonstration of nature and decay, for it has stone which is covered in ivy and corrosion from over the years, and the environment is growing uncontrollably all around.  This is why I have choose to use image number 10 instead of 8.

Now I have 3 out of the 5 images which I will be using for my FMP. Now I have to choose two images out of the three remaining. Image number 5 I will be using for my FMP, for the colours and the meaning behind the image is strong. It seems almost as the stone has grown out of the ground as well as the plants around it. This is why I will be using this image in my FMP. Now I have to choose between image 7 and 9. Image 9 is a great example of nature taking over, for the image is of an building near regents park, half covered in ivy. The image tells the story in which I want to tell, but personal I prefer image 7. In image 7 you can see an empty crypt which has been smothered by the ivy. For me this was rare to come across, and that’s why I will be using image 7 instead of 9.


The chosen images for FMP

 

These are the images which I will be using for my FMP.

Rotten tree 6Tree left close up 5In loving 4_Good headstone150mm 5


Getting the photos printed

To get my photos printed, I went to service point in Camden. After seeing the results of the prints, I wasn’t happy with the quality of the photos. Most of my photos which were printed out at service point, I found the colours to be extremely dull, the focus I found wasn’t as sharp as it could be, and some parts have turned over exposed.

https://www.photobox.co.uk/a/

So to fix the problem I sent my images to be printed online, at Photo Box. The reviews from the customer services are are very reliable, as they do have a lot of art students that use there site for printing their work. After seeing my images printed out through Photo Box, I was very pleased with the outcome.


Framing my images

Now that I have my images ready, I need to start thinking about what type of frame should I have my images in. Wood was on the top of the list because of its relation to nature, so I look around at a few shops and came across this lovely rusted oak frame which would be perfect for my images.

img_1535

This is how my images will be hung up on the wall for display.

DSC_0011.jpg

 

 

 

 

Final Major Project Research

Nature & Decaynature and decay good

Project proposal

For my major project, I want to take 5 photographs showing how environments can decay/change over time through nature.

The way nature ages over the years has always fascinated me. Through my images I want to show how I see nature and decay through my own eyes. When I think of nature, I think of power, a power which will not stop growing no matter how hard you try, nature will grow around or through anything in its path. I have always seen nature as something which is uncontrollable and unpredictable, and this is what I want to capture with my images.


Research & Inspiration 

Niki feijen 

The artist/photographer Niki Feijen, massively inspired me with my idea. Niki Feijen specialises in documenting and capturing historic architecture and abandoned buildings. Every photo corresponds together the conflict between the beauty and the decay. Each photo has its own story to tell, most of the belonging of the previous owners are still there. Which gives the audience a taster of what the person/family was like.

Feijen uses his HDR technique, using different exposures to capture a wider range of light than any normal photograph. Dark settings in these conditions causes the highlights, such as windows and doors. The result is a super realistic photo with an unusually high dynamic range that wouldn’t otherwise be achieved in a single photograph.

‘Disciple of Decay’ (April 2013) and ‘Frozen’ (September 2014) are the two albums of photographs, which inspire me the most. Niki Feijen is currently travailing around the world making his “Do Not Enter” photography album. This is all about crossing that do not enter sing, and to see what lies beyond the other side. I am very exited about his new project, and cant wait to see the amazing visuals.

In 2010 Niki Feijen visited the Chernobyl Exclusion Zone after a catastrophic nuclear accident occurred in 1986. He used these abandon buildings which the residents had 48 hours to evacuate, leaving most of the possessions behind which tell a story  for his photography. Feijen brings the place back to life once more when he decides to photograph the rooms/buildings, before they fall down and crumble forever, people will always be able to see how beautiful theses places really were, thanks to Niki Feijen.

http://www.nikifeijen.com/bio

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Niki Fejien uses his HDR technique for this brilliant contrast in light. In his photos he only uses natural light, for theses set of photos he has used the window for his source of light, which gives highlights. Using theses highlights, he draws you in on specific objects in the room which he wants you to focus.


My Photography

Inspired by Niki Fejien

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Theses photos were taken at Primrose Hill park, were I was using my friends shed to photograph. These are a few test photos inspired by Niki Fejien’s work.

 


 

Wabi-Sabi

Wabi-Sabi is a very similar concept to Niki Feijen, simply for the way you can see how time consumes the object into decay, showing that something can still be beautiful and imperfect at the same time. It celebrates cracks and crevices and all the other marks that time, weather, and loving use leave behind. What inspired me the most from Wabi-Sabi has to be the photos taken within an old house of the walls. The walls had old wallpaper pealing off them, and you can see that the walls are rotting.

http://www.utne.com/mind-and-body/wabi-sabi.aspx

Here are some examples of Wabi Sabi;

 

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Serena Barton            (Wabi Sabi)

serenabarton

Serena is an artist and instructor and would rather be in her studio than anywhere else. The rest of the time she makes art, teaches art, and writes books.

Serena’s books are:

  • Wabi-Sabi Art Workshop: Mixed Media Techniques for Embracing Imperfection and Celebrating Happy Accidents, was published in 2013 by North Light.
  • Her new North Light book, Painting with Cold Wax was released in August, 2015.

Serena’s business, The Art of Your Life, brings great teaching and art workshops to groups or individual art coaching. She exhibits and sells her work locally and online. She teaches at the Pacific Northwest, and in Taos and New Mexico.

http://serenabarton.com/

These are the two book in which Serena wrote on Wabi Sabi art.

Here are some of my personal favours of her art work on Wabi Sabi:

With this work what I find interesting is how weathered and rotten they look. For me its the colours in the artwork which makes them beautiful but thats corresponding with the imperfection of the rotting paintings. http://serenabarton.com/


My Photography

These photos was inspired by Wabi Sabi

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Its the beauty of imperfection in these photos which make them interesting and link to Wabi Sabi. The images of the stone walls took a long time to decay and too look the way they do now. These are just test photos inspired by Wabi Sabi.


RAW Photography

Shooting in Raw format will give you much more control over how your photograph, even be able to fix a few small problems when you capture the photo, such as the exposure. With a RAW file you can easily fix the white balance, if the white balance cannot be properly set with the camera when taking a photo.

With a raw file the image format remains uncompressed and contains unprocessed data from the image, this is what gives you more control over your image. Using RAW will catch and enhance colours from your image.

When I  first was taking photos in Primrose Hill Park, my camera setting was on JPEG. Even though I thought my images were high quality in JPEG, the difference I saw in my photos between JPEG and RAW was dramatic.

Primrose Hill Park (JPEG)

Abney Cemetery/Regents Park (RAW)

For me there is a massive difference between the two. The RAW images are far more defined then the JPEG, what separates the two mostly for me is the colour. The colour from the RAW files are much more vibrant and saturated then the JPEG.


 

Svein Nordrum

Screen Shot 2016-05-23 at 13.49.39.pngThe 54 year old, Svein Nordrum from Oslo, Norway, is my favorite photographer by far, as he has inspired me to look at my work in an alternative way, which helps me over come problems with my photography, e.g; framing, composition and lighting. His images are visually smooth and the colours are soft, which for me makes the images more playful and exiting. I only discovered his work recently, which I found one of his images on google which I loved. The images was from the album ‘Cars in Decay’ which shows an old car which has been left to rot over the years.

 

Svein Nordrum 6
http://www.sveinnordrum.com/cars-in-decay/

For the album ‘Cars in Decay’ Nordrum ventured into the dense woods to photograph the abandoned vehicles, which has been left and forgotten since the 1950’s. Inside the forest lies 1,000 rusted cars which would be any vintage car collectors dream to obtain. Rusting classic cars including vintage Opels, Fords, Volvos, Buicks, Audis, Saabs. The scrapyard was established by two brothers in the second world war, they stored the cars abandoned by service men, which now is just a neglected car graveyard.

Awards & Honors: Svein Nordrum

  • Honorable Mention in Fine Art for the winning entry Hand at Monochrome Awards 2015
  • Honorable Mention in Fine Art for the winning entry Take Off at Monochrome Awards 2015
  • Honorable Mention in Fine Art for the winning entry The Road at Monochrome Awards 2015
  • Shortlisted – Canon Iconic Images Competition 2015
  • Final round – Wildlife Photographer of the Year 2015 competition, Natural History Museum, London.
  • Awarded – Nordic Close-up Image of the Year, Nordic Nature Photo Contest (NNPC) 2015
  • Second prize – Street photography, 2014 Picture Scandinavia Contest.
  • Honorable Mention – Professional People Category, Monochrome Photography Awards 2014
  • Honorable Mention – Amateur Landscape Category, Monochrome Photography Awards 2014
  • Mark of Excellence – Premium Photo Competition 5 2014, I Shot It Photo Contest
  • Mark of Excellence – Premium Photo Competition 2 2014, I Shot It Photo Contest

Here are some of Nordrum’s photos from the album ‘Cars in Decay’….

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http://www.sveinnordrum.com/cars-in-decay/

What I love most about theses images are the colour, the colours are very saturated and that pops out and catches my eye, especially the colours greens and brown stand out for me. After viewing these images it gave me the idea to visit an old graveyard, as I see this as a car graveyard in its self.

This is my photography, inspired by Svein Nordrum.

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The Rule Of Thirds

I enjoyed taking these photos, but there was something about all of them that looked the same. This is because of my composition hardly changed from start to finish. If I want to make my images more existing and interesting, I have to start using the rule of thirds. The rule of thirds can be seen as a 3 by 3 grid, which helps you compose your shot.

Rule-of-thirds
http://takeandtalkpics.com/fundamental-fridays-rule-of-thirds/

For example this image here, the bottle is not in the centre, but on the line to the right. You also have the top horizontal  line over the horizon, which creates this amazing effect. Even though the bottle is not in the middle of the frame, it is still our focus point when we look at the image.

 

rule-of-thirds-movement
http://www.photographymad.com/pages/view/rule-of-thirds

 

In this image, the lower horizontal line is focused on the man on the horse and the land in which we can see. The top horizontal line is focused on the mountains in the background. All in all using the rule of thirds improves the image dramatically.

 

This was the tutorial I watched to help me understand the rule of thirds.

Now I want to try the rule of thirds in my photography.  Before I go out and start taking photos again, I can edit one of my photo which I already have, to fit the rule of thirds. All I have to do is crop it to size.

This is the Original photo which i’m going to crop to size.

In loving _

Here is the image cropped to fit the rule of thirds.

In loving (cropped)_.jpg

Here is another photo which I can apply the rule of thirds too.

IMG_2083 This is the outcome from the crop.

Good headstone.(crop)jpg

After seeing the final outcome to the rule of thirds, I have decided to use this techie in my photography for my final outcome.

This has showed me what I can improve on in my work. In most of my photography I frame my focus point in the centre, which can often make a photo look simple and a bit boring. I have realised this after seeing my images cropped to fit the rule of thirds, showing me how effective and important this technique is to my work.

So I went to Regent’s Park with the rule of thirds in mind.

Normal frame/boring

Tree centre

Using rule of thirds

Tree right close up.JPGTree left close up

 

 

 

 

 

 

 

Here you can see how I would normally take a photo, by looking at the image above, and how it is centred in the middle of the shot. But when I apply the rule of thirds to my photography, automatically the images seem less dull and more interesting.


Evaluation

By far this was the project which I learnt the most from start to end. I faced a few problems at the start of my project when I was taking my test photos in primrose hill park. When I took my test photos home and SD card in the computer, only to realised that the images that I took were too small of a file to use. So I did some research and found out that I had my settings on JPEG, which if I want to start taking professional images, I need to change my settings to RAW. After changing the settings to RAW, I went out to shoot some more test photo. I collected all my test photos from that day and put the SD card in my computer to see the results. Straight away the difference is incredible, I thought that the only difference between JPEG and RAW was the file size, but after comparing the two there is a massive difference with quality and colour also. So I did even more research but just on the difference in quality between JPEG and RAW. Now I have a habit to only shot in RAW for all its benefits.

Another way I tried to extend my camera skills, was by researching different techniques professionals use when they are framing their shot. The reason I felt like I needed to improve my commissioning, was that there was something with my test photos which just seamed repetitive and boring. I then soon realised that it was because I centre most of my shots in the middle of the frame. So most of my test photos had the focus point centre in the middle of the frame. This is what has been making my images seem so dull and repetitive. So to change the way I frame my shots, I did some research on different framing techniques which professionals use, and this is how I came across ‘The Rule Of Thirds’. The Rule Of Thirds is a three by three grid which gives you a guide to frame you shots. If you are taking a photo of an landscape, you would line the horizon with one of the horizontal lines given to you by the rule of thirds. Using this guide has helped my images be much more interesting and I am now comfortable framing my shots this way.

ODEON Rediscover Cinema

Brief

Odeon, rediscover cinema

We want to encourage teenagers to frequently visit Odeon cinemas and make it an experience they want to share. Come up with a whole new way to make the cinema experience much more rewarding for teens by inventing a new produce or service.


 

My Proposal

My proposal is to have a photo booth/card board character faces cut outs, to take a fun photo of the teens putting their faces through the board, pretending to be the famous characters of the film they just watched. face cutoutsI want to called it ‘Odeon Fun Snap’, and the way the teens can share these funny moments with friends and family, is through social media, Facebook a or Instagram.

The only way for the teens to have the photo for themselves, is to share it through Facebook or Instagram. There would be two Odeon staff members that would be in charge of the Odeon fun snap, one taking the photo and the other telling the teens what fun snap is and how you can share it.

My Media Channels 

If the customer chooses to use Facebook:facebook-fx400 (1)

  • The photo would be posted on Odeon Fun Snaps page, and then tag the customer on the photo, giving them the photo.
  • This is a great way to show the customers friends and family on Facebook, how much fun they had at the Odeon. Also the photo is shared on Odeon’s page, showing all the fun photos to all the film lovers that have already liked Odeon’s page.
  • If the customer does not want their photo to be put on Facebook for everyone to see, the customers will still be tagged but the photo will be on private, this means the people can’t see the photo on Odeon’s page, and the customers friends and family on Facebook will not be able to see.
  • Even if the customer doesn’t want their photo to go online, all the photo taken from Odeon Fun Snap, will have a filtered logo of the Odeon and the name of the film on the photo.Letting people know that this fun photo was taken at Odeon.

If the customer chooses to use Instagram:Multi-Color_Logo_thumbnail200

  • The photo would be posted on Odeon’s Fun Snaps Instagram account, this account will consist just of Odeon’s Fun Snaps photos, and will show nothing else.
  • If the customer is okay with the photo being posted on Instagram, they would be tagged into the photo, giving them the photo for themselves.
  • If the customer doesn’t want their photo posted on Instagram, the photo will be sent though direct message, allowing only the customer to see the the photo.
  •  Even if the customer doesn’t want their photo to go online, all the photo taken from Odeon Fun Snap, will have a filtered logo of Odeon and the name of the film on the photo. Letting people know that this fun photo was taken at Odeon.

Social Media Research 

Social-Demographics-facebook
http://sproutsocial.com/insights/new-social-media-demographics/#facebook 11/4/16
Social-Demographics-instagram
http://sproutsocial.com/insights/new-social-media-demographics/#instagram 11/4/16

From this research it is clear that the age for the most social media users are age 18-29, bearing in mind that the legal age to create a Facebook and Instagram starts at 13. This means that social media (Facebook & Instagram) is mostly used by teenagers. This is the reason I choose to use these medias. Screen Shot 2016-04-12 at 11.50.53.png
 

 

 

Art Manifesto (Continuation)

The Holstee Manifesto

https://www.holstee.com/pages/manifesto?utm_campaign=lifecycle&utm_medium=video&utm_source=youtube 

enhanced-buzz-11347-1382840909-18The Holstee Manifesto is a way of a brilliant lifestyle. Their mission is to help people live a reflective and intentional life. They do this by creating art that inspires reflection and words that encourage action.

They believe that change comes from within. In order to leave this world better than you found it, we need to first truly understand and appreciate who they are and what they value. From there we can take action, and begin living purpose driven and intentional lives that leave a positive ripple effect on the people and world around them.

The Holstee Manifesto have also made a brilliant poster to start encourage you to live your life to the full.

 

‘Hector and the Search for Happiness’

‘Hector and the Search for Happiness’ is one of my many favourite films, and taught me a lot about happiness. That happiness should be drawn from within, not externally.

This is my most favourite scene from ‘Hector and the Search for Happiness’ (2014)       Peter Chelsom is the director of this film which inspired me to make my art manifesto on happiness.  

Peter Chelsom was also known for ‘Serendipity’ (2001) and ‘Shall We Dance’ (2004)

 

 

Gillian Wearing

http://www.tate.org.uk/art/artists/gillian-wearing-obe-2648

Gillian Wearing was born in Birmingham in 1963.

In the early 1980s, Wearing started putting together photography exhibitions that were based around the idea of photographing anonymous strangers in the street who she had asked to hold up a piece of paper with a message on it. Of these “confessional” pieces, Wearing stated – 

“I decided that I wanted people to feel protected when they talked about certain things in their life that they wouldn’t want the public that knows them to know.”

Gillian called this art – ‘Signs that say what you want them to say, and not Signs that say what someone else wants you to say’

I enjoy Gillian’s art for it has this personal relationship with complete strangers, making them write down something personal about them. I love the technique in which she uses text on a piece of paper, which you can tell that the anonymous subject has written their personal confession with their own handwriting, I know this for the handwriting changes every time for different subjects, making it that more personal.

This inspired me to have my subjects holding the text in their hand instead of editing into the video afterwards.

Experimentation 

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For this photo below I used flash, I will not be using flash in my project, but I wanted to see what it looks like anyway.

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To get these three photos, I put the camera setting to… 1/40  –  f4  –  iso 320

I also had an idea of instead of editing text into the images, I wanted to project the words on the screen.

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The image above is different to the one below for its lighter because there was more lights turned on in the room at the time. I will not be using the one above ^  for it is one of my rules in my art manifesto, it is too only use available light, like the one below.DSC_0024.JPGDSC_0039.JPGDSC_0049.JPGDSC_0047.JPGDSC_0016.JPGDSC_0013.JPG

Technical Processes 

When I was shooting this video, I had no idea just how dark the clip turned out to be.

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So when I was in final cut pro I took the advantage of turning up the exposure of the video to give me a brighter / better quality to the clip. You can see the change in quality above.

This is what the video clip looked like after I tuner up the exposure as seen below.

To make my images more vibrant and saturated, I turning up the saturation in Final cut Pro, as seen below.

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This is my first copy of my art manifesto video.

 

Final video of my art manifesto.

 

 

 

 

 

 

 

 

 

 

Art Manifesto

The Guerilla Girls, 1985-90

In 1984, a group of women wearing gorilla masks, picketed the Museum of Modern Art in New York. MoMA was opening a show which purported to be a definitive survey of contemporary art, and yet out of the 169 artists featured in the show, only 13 were female. Since their inception, the group have worked to expose the under-representation of women in the art world by targeting galleries, art dealers and critics. Their manifesto comes in the form of their famous slogan artwork.

art mani
http://workflow.arts.ac.uk/view/artefact.php?artefact=1540342&view=157504&block=1547128

This is just one of thirty posters which were published in a portfolio titled ‘Guerrilla Girls Talk Back’. In 1984 the Guerrilla girls have been working present sexual and racial discrimination in the art world for women. They protect their identities by wearing gorilla masks in public.

The Girls used wit and irony to point a critical finger at double standards prevalent in the art world and elsewhere. The group gradually widened their focus, tackling issues of racial discrimination in the art world and also made more direct, politicised interventions.

http://workflow.arts.ac.uk/view/artefact.php?artefact=1540342&view=157504&block=1547128 

The Advantages Of Being A Woman Artist 1988 by Guerrilla Girls
The Advantages Of Being A Woman Artist 1988 Guerrilla Girls null Purchased 2003 http://www.tate.org.uk/art/work/P78796
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This is a very powerful manifesto, telling you to live your dream, and be happy in everything you do. This has inspired me to do something relating to people being happy, for everyone has the capacity to be happy. Also I find the text very powerful and will want to use some text in my manifesto. https://infiniteeltideas.wordpress.com/2012/01/22/holstee-manifesto/

 

https://youtu.be/QDmt_t6umoY – This gave me massive inspiration for my manifesto. Its powerful, strong, and moving, and this is why it affected me in the way that it did.

 

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A DIY manifesto for anyone who’s ever been struck by the absurdity that it’s now cheaper to buy a new toaster than repair your old one. Save the planet one wrench and bolt at a time.  http://www.buzzfeed.com/monicatan/11-manifestos-that-could-change-your-art-life-ehq1#.xfdbkYeQR7

This self-repair manifesto I found quite useful, for its so effective with the point they’re trying to get across. Its powerful strong information promotes itself.

 

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Dogme 95 was an avant-garde filmmaking movement started in Denmark which sought to “purify” filmmaking by excluding the use of elaborate special effects or technology. Rules included the use of hand-held cameras, and all shooting done on location without extra props or sets.

 

My Manifesto ‘Be Happy’

  1. The imagery must be silent, no sound no music. Only through imagery can you express your story, and only use available light.
  2. Whatever your emotions are, they are contagious. Be happy, spread your happiness to others. No obstacle is too big to overcome and find your happiness.
  3. Happiness is what you make it, only you and you alone can bring happiness.

For my main project I want to create a slideshow of images, of people doing what makes them happy, and to have a quote of the subject which i’m taking a photo of, to give there point of view on what happiness is for them.

In the slide show I will also have photos which I have taken, with a quote from my ‘Be Happy’ poster half way in between the video.

 

Quotes on happiness

  1. Be happy…. Not because everything is good, but because you can see the good in everything.
  2. What ever you decide to do, make sure it makes you happy.
  3. The happiest people don’t have everything, they just make the best of everything.
  4. Being happy doesn’t mean that everything is perfect. It just means that you’ve decided to look beyond the imperfections.

 

The Rules For Happiness

  1. Love To Be Loved – Treat people how you want to be treated, show love to someone and you will find they will show love back.
  2. Be Comfortable – Don’t stick to your normal routine, push yourself to expand your comfort zone.
  3. Feel Good – Help someone in need, you will find that helping someone can have a dramatic effect on your mood. Helping someone will give you the self-belief you need to feel good about yourself. (At lease once a day)
  4. Quality Time – Spend quality time with the people you love. Family or friends, just reflect on what made you happy today, and what you are grateful for. Doing this is just a simple way to bond with your loved one, and to be more grateful for what you have. Being grateful for life will bring you peace.
  5. Exercise – Try your hardest to find time for at least half an hour of  exercise, at lease three times a week.
  6. Kill Your Ego – whatever you emotions are, they’re contagious. So kill your bad ego and spread your happiness to others. If you feel like your in a bad mood, just remember that happiness isn’t about your life being perfect, its about looking over the imperfections and carrying on.
  7. Treat Yourself – DO WHAT MAKES YOU HAPPY!

 

Art Manifesto Poster

ART MANIFESTO (POSTER)

Art Manifesto Video(Rough copy)

This was my first attempt at having a go at trying to make the art manifesto video. I though I was going off track with this video, by having too many photos of my holiday and felt more like an holiday brochure then an art manifesto.

So I had to make a few changes to the video, so I took the photos from the holiday out and replace them with good quality photos which were more relevant to the project.

Art Manifesto  video (final)

 

This is the video I made from still images, is my art manifesto. In my video I have photos of people doing what makes them happy, and also have a quote by them explaining what happiness is for them. Then half way through I have my ‘Rules of Happiness’ and one by one showing you how to become happy.

Experimentation 

This is just some experimentation with text and image.

Happiness Title

https://youtu.be/bWlzDjNqIvI – This is the tutorial I watched to help me experiment with the image and text.

 

I tried many different ways to make the image as best it could be, by changing the saturation. This is what the image would look like when I brought down the saturation.

 

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This is what the image looks like with the saturation up. I personally find this better, brighter, much more colourful and effective.Screen Shot 2016-01-26 at 14.10.19.png

Some of my images came out I bit dark like this one. To change the shadows you must play about with the exposure, and here you can see that I havent changed the exposure yet. But yet I have already have changed the saturation on this image to bring out the sky.

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Now with the exposure turned up, we have a brighter image with less shadows, which gives the buildings a nice glow in the sun.

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Here is a clip on youtube which I watched to help me with the colour correction on Final Cut Pro X.

Evaluation 

Overall I’m quite pleased with the outcome of my art manifesto. I explored many different ways of making the manifesto. In my poster I made some rules/guidelines to become happy. I thought of the rules by what I thought already made me happy. I did this because I saw lots of brilliant art manifestos on life, which all show you a set of rules/guidelines for life. I made a poster first to see how it would turn out, but then after making it I decided to go with the video of stills, which I thought would send a stronger message. I used the environment around me when it came to making my art manifesto, for the people I took photos of were students from my college. The other stills of the landscape/scenery were also close to my house; I did this to show the happiness around me.

The reason way I choose to do the art manifesto on happiness is because everyone has the capacity to be happy, so this way it can relate to everyone. I also want to show that everyone’s goal in life should be to make your-self happy. I wanted no sound because I wanted people to focus on just the imagery. I was also trying to show that less is more.

So in my manifesto I have people doing what makes them happy, and one by one I ask them what happiness is for them. This is so I can have a quote for each person on his or her happiness. I did this to show that we are all different when it comes to what makes us happy.

If I had more time to work on this, I would change the way I go about things differently. For instead of having a sequence of still photos, I would have interviewed people and taken videos. I would have sound in the video also and instead of taking photos of people I want to video them doing what makes them happy.

I had to look up on YouTube some techniques on enhancing the colour on Final Cut Pro X, and through this I was able to make my photos stand out more and give them a glow. I did this by turning up the saturation on each photo and made the colours more vibrant. On some of the photos the background was a bit dark, so I had to turn up the highlights on the exposure. Which was showed in the video I used to help me.

What inspired me to do my art manifesto was ‘The Holstee Manifesto’ (lifecycle). Which was footage of people riding their bikes, exploring the world, with moving music in the background. I loved the way they used bold text to show the message they are trying to get across. This Is where I got my idea for using text from.

I also did some experimentation with image and text in Photoshop. In which I had to watch a YouTube tutorial on how to do so. If I had more time I could use this technique in the video.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Critical Writing on Stanley Kubrick

Critical writing.               Liam Kelly 

Stanley Kubrick is one of the most famous filmmakers of his time and still is today. Stanley Kubrick was an American film director, screenwriter, producer, cinematographer, editor, and photographer. Born July 26th, 1928, in New York City.

Kubrick’s way of making a film is very different to others. He tries to find different techniques in different ways in order to create a unique feel to the films. He is not afraid to explore or try something no one else has, this is how Stanley stood out and caught my attention, this is why he is my favourite and most inspiring film maker of all time.

Kubrick’s films are considered by film historian Michel Ciment to be “among the most important contributions to world cinema in the twentieth century”, and he is constantly reminded as one of the greatest and most influential directors of all time. His films, which are normally based on novels or short stories, with different types of genres, and are noted for their realism, dark humor, unique cinematography, extensive set designs, and evocative use of music.

Kubrick’s fabulous camera movements were definitely his strong point. Kubrick’s used different camera techniques for different films he made. Kubrick thrived off what other people thought of his work, and always wanted to hear what they had to say. He believed that the subconscious emotional reaction evoked by audiences, was far more powerful in the film medium than in any other traditional verbal way. Which is why he like to concentrate on the imagery of the sounds that you could hear. He also said “Realism is probably the best way to dramatize argument and ideas. Fantasy may deal best with themes which lie primarily in the unconscious”. This is probably why I find him so fascinating, The way he tries to interact with the audience through imagery is amazing.

My favour of his films has got to be ‘A Clockwork Orange’ made in 1971, simply for how it’s so different to any of the film I have ever watched, it’s  weird, wacky and unique. The storyline itself is twisted and some may find it disturbing. But this is how I get inspiration from Kubrick, by thinking outside the box and to not be afraid of trying something different.

One of the most famous shots in ‘A Clockwork Orange’, has to be the tunnel shots. This is when the audience first sees the characters in action, and not a better way to introduce the characters as he has done. The tunnel is shot is a very powerful shot, it has a great deal of suspense. The lighting is perfect, it was shot at night and there was no other light part from the moonlight, which was reflecting out of the tunnel, as the characters was walking out of the tunnel. The moonlight is now facing the characters back as they’re walking out of the tunnel towards they’re victim. This gives great shadows coming out of the tunnel, surrounding they’re victim. This then shows the audience that these characters that Kubrick is introducing, has a dark side to them. The image is shown below.

In ‘A Clockwork Orange’ in the breaking-in scene, his camera composition is beautiful. Introducing us to the scene in such a open wide shot, with no corners cut, showing us everything that’s going on. Kubrick loves his oxymoron’s, showing us a reality which is twisted, but also shows the audience it’s normal. Basing his main character on a psychopathic serial killer, rapist. Yet Kubrick made us feel remorse and emotion for this character, as he goes through changes of his life. Kubrick yet again uses his one point perspective in ‘A Clockwork Orange’, he does this because he wants us to not just concentrate on the actors, but the environment as well. Kubrick done this a lot in ‘A Clockwork Orange’ to give a certain feel to the film.

A Clockwork Orange – Scene  – 1971

Another thing I felt in his films were the potential to make a scene incredibly intense with no fuss needed.

His slow paced scenes is what I really love about his work, most directors will try and go for the cinematic style, with fast paced action, loud sounds (maybe music) or time-lapses to make you feel the intensity on the scene.

But Stanley could create a scene more intense, with instead of adding effects he looked for what he can take away and concentrated on the simple things. For example I have found one of my favourite scenes in ‘2001: A Space Odyssey’ made in 1968.

2001: A Space Odyssey – Scene  – 1968

Kubrick is brilliant at creating a intense scene without any time lapses, shortcuts or music. This is because he makes it more realistic for us, stripping away all the fake sounds and concentrating on the sounds we would hear if we was in the film.

For example in the 2001: Space Odyssey scene, there is no music to set the intensity, instead you can hear the actor heavily breathing through out the scene in his space suit. Also as the actor is trying to deactivate the computer, the computers robotic voice tells him to “stop” in such a calm and subtle way. This is what made the scene so special for me. Even Though the computer is bargaining for his life, the Voice is smooth and calm throughout, making it a very powerful emotional scene.

Kubrick Definitely has a style when it comes to directing, one of his most famous techniques is, his one point perspective, as he shows us in his films. Kubrick loves to focus on his environment, when he is shooting his scene.

Kubrick’s One Point Perspective

One of Kubrick’s most famous films is ‘The Shining’, a fantastic horror. Kubrick was a perfectionist when it came to the frame of his scene. Kubrick was extremely fussy with his camera composition. The camera technique is used in the shining was perfect for its genre. He had cameras following behind the characters as if the hotel itself was watching them, making it seem like to the audience that the hotel is the camera.

The use of the handheld camera was very affective in the shining. This made the audience feel that they were anticipating in the film. Kubrick had lots of shots behind the actor, following them through the hotel. This gave the audience a feel that someone was following them, or watching them.

Another technique he used to play around with the camera was the camera zoom. He would have a wide shot of the environment, and then have the camera slowly zoom in on what Kubrick wanted us to see. The reason he had it slowly zoom in, was to anticipate the mystery in what he wanted us see. He could use this to zoom in on a actors facial expressions, to show the emotion. Or even have a wide shot of the scene, and then slowly zooming in introducing us to the main character.

Yet again Kubrick has uses his one point perspective in ‘The Shining’. The way he sets his frame so perfect for the viewer, drawing them in with his never ending shots. Kubrick used the one point perspective in ‘The Shining’ to give it a perfect feel of anxiety. The feel of just waiting for something to happen. In the one point perspectives there are a lot of open space. The reason he did this was to show the amount of possibilities, which the danger could come from.

Stanley Kubrick is widely regarded as one of the greatest and most influential film directors of all time. Less well-known is his photography. In 1945, at the age of 17, Kubrick joined LOOK magazine where he worked for five years to photograph the everyday lives of New Yorkers. His photography is beautifully captured at the perfect time. And represents New York in its time brilliantly.

subway-street-photography-love-new-york-stanley-kubrick-17
http://shareafterreading.com/1946-new-york-subway-photographed-by-17-year-old-stanley-kubrick/
In photo 1 (left) he has used his famous one point perspective, giving a never ending look to the picture. I love the way he shows the romantic couple together, and yet has a man laying on the floor. I think he’s trying to represent the good and the bad, the poor and the rich. And how life can take you in different directions.

Kubrik2
Myths of a Paddy Wagon; Personalities of the circus, March 1948  http://dossierjournal.com/blog/film/stanley-kubricks-photos-at-palazzo-della-ragione/
Kubrick’s rule for himself was to never used flash photography, he preferred to used natural light. Kubrick’s style of photography was black and white. Which means instead of focusing on the colour, his fixation is lighting. In photography Kubrick saw the subject in relationship to their surroundings, making every photo he took extremely powerful. He was so strong on imagery, and very fussy when it came to the frame of the shot. Kubrick’s photography is well known for his brilliantly demonstrated’s lifestyle of the 60’s. Many of his photographs were taken in public transport, catching people of guard in their everyday life.

Kubrick has made me open my eyes in photography to see what’s actually around me, and to concentrate more on my frame.

 

 

12×12

For this video I had to record 12 seconds a day, for 12 days. Sun, Rain, day and night. I wanted to capture nature in its purest form, based on my environment.

Better Sleep Campaign

How Important Is Sleep?

Sleep Is much more important then you may think, the better you sleep, the better you will be able to perform. Lots of people are not even aware that they’re not getting the right amount of sleep. If your not getting enough sleep, you might have sleep deprived. This is when your mind hasn’t had enough sleep, this can affect you in many ways. Your mental sharpness will be affected, also emotional balance, creativity, and physical vitality. Some side affects can be worse like;

  • Lack of motivation
  • Mood-swings / irritability
  • Inability to cope with stress
  • Reduce creativity
  • Reduce problem solving
  • Reduce immunity
  • Difficulty concentrating
  • Lack in memory
  • Weight problems

http://www.apa.org/topics/sleep/why.aspx

Quick tips for getting a better night sleep:

  • Clear your bedroom from all the distractions, e.g: Computers, radio, TV
  • Read a book
  • Try and eat early in the evening, and not near bedtime
  • Try and quit smoking
  • Make sure your bed is in good shape, e.g: the right mattress for your back
  • Get your eight hours sleep
This just shows how important sleep can really be. Here we have a schedule of some of the worlds greatest minds. On average they slept about eight hours each.
This just shows how important sleep can really be. Here we have a schedule of some of the worlds greatest minds. On average they slept about eight hours each. 3/11/15 http://www.fastcodesign.com/3031754/infographic-of-the-day/the-sleep-schedules-of-27-of-historys-greatest-minds
Another painting by Gustav Klimt which is called ' The Dream' 4/11/15
Another painting by Gustav Klimt which is called ‘The Dream’ 4/11/15 http://www.cafleurebon.com/new-perfume-review-carner-barcelona-palo-santo-answered-prayers-draw/
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This piece of art is called ‘Three stages of Woman’ by Gustav Klimt 4/11/15 http://www.heathershirin.com/blog/2013/1/21/everytime-i-close-my-eyes-inspired-by-gustav-klimt.html
This piece of work is called 'Everytime i close my eyes' by Gustav Klimt 4/11/15 http://www.heathershirin.com/blog/2013/1/21/everytime-i-close-my-eyes-inspired-by-gustav-klimt.html
This piece of work is called ‘Everytime i close my eyes’ was inspired by Gustav Klimt 4/11/15 http://www.heathershirin.com/blog/2013/1/21/everytime-i-close-my-eyes-inspired-by-gustav-klimt.html

I love the way Gustav Klimt, can capture sleep in a form of a dream. His paintings are of a person laying down asleep, with amazing colours around the person, and I think the patterns around the body are to show, how beautiful dreams can be.

Historical and Cultural

In 1490, Leonardo Da Vinci slept only for 15 minuets, every two hours. This was known as ‘polyphasic sleep’, or it is also called ‘Da Vinci sleep’. In 1598 William Shakespeare mentions sleep as ‘to sleep, perchance to dream’, and this isn’t the only time Shakespeare has mention sleep, he mentions sleep in a few on his plays. He uses nightmares in his plays, and describes the characteristics of both obstructive sleep apnea and chayne stokes breathing.

In 1900 Sigmund Freud publishes ‘The Interpretation of Dream’, in which he proposes a new view of psychological states, and helps found the field of psychoanalysis. Freud argues that dreams, variously attributed to digestions or messages from God, are actually manifestations of buried emotions and unfulfilled wishes. Freud believes that dreams can be interpreted to reveal helpful psychological insights by uncovering repressed memorises of past traumas.

In 1970 William C. Dement of Stanford University, establishes the first sleep centre to focus on sleeping  disorders. Although originally form as a narcolepsy clinic in 1964, by 1970 the Stanford University Sleep Research addresses a number of sleep disorders and will be the source many advances in the filed of sleep medicine.

http://healthysleep.med.harvard.edu/healthy/matters/history  4/11/15

god of sleep
Hypnos, Greek God of sleep.http://www.theoi.com/Daimon/Hypnos.html

I could use a picture of Hypnos in one of my posters, telling the audience how sleep has a big role to play in your life.

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Can smoking keep you up at night?

Many things can keep you from getting your good night sleep, that you may not even know that it is effecting you. Smoking is one of the biggest causes of sleep loss, for it destroys our quality of sleep. Nicotine in cigaretts is what makes you an addict, and during sleep you can experience  withdrawal symptoms which can keep you from getting your goodnight sleep, without you even knowing.

In 2013 researchers at University of Rochester Medical Center, found that smoking alters the expression of clock gens in both lungs and the brain, leaving you to have a restful night. Smokers also found it hard to go sleep and feel restless in the morning. Nicotine is very similar to caffeine, nicotine is a drug and a stimulant, leaving you restless at night. If you have been smoking for a long time, your most likely to develop insomnia. Also if you choose to stop smoking, you will see a dramatic recovery in your sleep.  4/11/15

http://www.huffingtonpost.com/2015/03/05/how-smoking-affects-sleep_n_6792954.html

Quotes on better sleep:

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This quote is my favourite, I love the way it rhymes and just sounds right. Very catchy, very affective. By Benjamin Franklin. 4/11/15 http://www.huffingtonpost.com/2014/02/09/mattress-sleep-health_n_4740435.html
One
One of Leonardo’s quotes about sleep, cute eye catching picture of a dog to catch your attention. 4/11/15 http://www.huffingtonpost.com/2014/02/09/mattress-sleep-health_n_4740435.html
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Another way of Joan Klempuer to encourage health sleep. 4/11/15 http://www.huffingtonpost.com/2014/02/09/mattress-sleep-health_n_4740435.html
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E. Joseph Cossman with a brilliant quote about sleep. 4/11/15http://www.huffingtonpost.com/2014/02/09/mattress-sleep-health_n_4740435.html
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Carrie Snow, encouraging people to take naps, by using cute kittens to catch your eye. 4/11/15 http://www.huffingtonpost.com/2014/02/09/mattress-sleep-health_n_4740435.html

90s mattress adverts

http://addio.ecrater.com/p/14028460/serta-mattress-40s-print-ad
This is a fantastic poster promoting their mattress. The hand coming out of the mattress is holding the woman while she sleeps. This is a great way to show that the mattress will support your back. 4/11/15 http://addio.ecrater.com/p/14028460/serta-mattress-40s-print-ad
37simmonsmattress
This advert is very convincing, its trying to say you don’t need a sleeping pill to go sleep, all you need is a good mattress. 4/11/15 http://www.mommatoldmeblog.com/2012_05_01_archive.html
A his an hers mattress is an great idea, its funny and eye catching. Showing that men have different sleep needs than when it come to sleep. 4/11/15 http://www.mommatoldmeblog.com/2012_05_01_archive.html
A his an hers mattress is an great idea, its funny and eye catching. Showing that men have different sleep needs than when it come to sleep. 4/11/15 http://www.mommatoldmeblog.com/2012_05_01_archive.html

Target Audience

Target audience is a particular group of people, identified as the intended recipient of and advertisement or message. Also called target population.

Here are a few examples of different campaign adverts, with a different target audience.

Dumb ways to die

Dumb Ways to Die is an Australian public service announcement campaign by Metro Trains in Melbourne, Victoria, Australia, to promote rail safety. The campaign video went viral through sharing and social media starting in November 2012. This is a very good advert, which target audience was 16 and under. You could tell by the way it was presented it in a friendly animation, with lots of bright colours.

THINK!

Now this is an ‘Think’ advert, which its target audience was for adults, 18+. ‘Think’ is trying to promote road safety, by showing the reality of a bad crash. You know this is for adults from the graphic imagery use in the advert.

My target audience 

From these I have chosen my target audience to be focus on adults, adults at the age of 20 – 30, young professionals. This is because I think I can get a better message through to young adults, by showing its a serious matter. I want to focus on more office type, and University students who are busy, and have to be up early in the morning, so they need as much sleep as they can. This means the verity of media I will be using must be catchy, used in everyday activities, and also must be straight to the point, and not time consuming. I need to show how not getting enough sleep, can effect my target audience, in their own way. For example, University students, need to have a good memory, in order to take in what they have learnt.

Ideas for Campaign

One of my ideas for promoting healthy sleep was, to have an short clip that could be advertised on TV or Facebook. The clip will be about a man who has sleep deprive, and goes through challenges that people face in everyday life. But because the man has sleep deprivation, I want to show how not getting enough sleep can affect your life for the bad. I want the man to make mistakes in his everyday life, and be upset by the way he’s been feeling. Then the man see’s a poster on healthy sleep, so he changes for the best. I want to then show how great life can be when you have had a goodnight sleep. I then want the man after he has had a goodnight sleep, to go through the same everyday life challenges, but this time be successful.

Media Channels 

  • Print
  • Posters/flyers
  • Social networks (Facebook, Instagram)
  • Viral

I have decided to use theses channel because, they are what my target audience is mostly interested in. Facebook is a very good social network, which adverts are presented on there all the time. Therefore Facebook would be a great channel for my target audience. With 1.44 billion monthly active users, Facebook is the market leader for social networking sites. Also 87% of adults who were 18–29 use Facebook, which will fit my target audience.

Social-Demographics-facebook
http://sproutsocial.com/insights/new-social-media-demographics/#facebook

Instagram will be another good channel, where I can show pictures of my posters to create awareness of good sleep. Also is a brilliant channel for my target audience because of their age, and the amount they use it. Over 300 million users sharing over 60 million photos every day on Instagram, 53% of the users on Instagram were 18–29 year old.

Social-Demographics-instagram
http://sproutsocial.com/insights/new-social-media-demographics/#instagram

 

I want to create a poster for promoting better sleep, which it will include:

  • 5 great tips for getting to sleep
  • 5 things you must avoid
  • How your sleeping environment should be
  • Ways to help your children/baby to go to sleep, so you can get a goodnight sleep
  • What happens to you if you don’t sleep properly
  • 5 ways smoking can affect your sleep

Theme

My colour theme for the poster will be, light blue and white. This is because I want to resemble the sky with the blue, and white for the clouds. I am only using this theme because I want people to think of dreaming. Even though the colours might seem a bit childish, you will be able to tell who the target audience is, by having a photo of a man in his office. The man has his head on the computer desk (sleeping), surrounded by the the towers of paper work.

A good idea would be to have flyers given out outside train stations in the morning, so all the early risers/business people will be able to see, how important sleep is.

Slogans for better sleep

  • We’re nothing but dreams
  • “We’re such stuff as dreams are made on” – William Shakespeare.
  • “Early to bed early to rise, makes a man healthy, wealthy, and wise.” – Benjamin Franklin
  • Whats keeping you up, at night?
  • The only thing between you and a goodnight sleep, is YOU
  • Save it for the bed

 

 

These two posters are for the University Students. They’re both simple and effective.

sleeposter2.pngsleepposter

 

This poster is for young professionals, in a office working environment.

sleepposter3.png

 

 

 

Symbolism & Metaphors for Media

This is what I have choose to have for my final project. I choose to take a series of continuing close ups of doors, locks, door handles and keyholes. The reason was to symbolise, insecurity, being trapped, paranoia and crime. Which are all linked to my project.

The metaphor behind my work is that i have taken some shots of doors with signs on them, that say “always keep shut” or “do not enter”, but yet the door would be left wide open. So I took stills of these around the college, to show that metaphor.

If I had more time I would of adventured out more, looking for better locks and door, which i though caught my eye. If I was able to go out of college and search for these locks, I would slightly change my theme a little.  By only taking photos of very old locks, which I found had a vintage look to them. I think this would make my project stronger, and have more of an related story to tell.

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